
The Rise of Freelancing in Pakistan
Freelancing has become the most popular way to earn money online in Pakistan. Government-backed initiatives like Digiskills.pk, which has trained over 2 million individuals, have significantly contributed to the growth of the IT and IT-enabled services sector. In the fiscal year 2021-22, Pakistani freelancers played a key role in the country’s exports, contributing an impressive $398 million. This upward trend is expected to continue, further boosting financial exports in the coming years.
The expansion of gig economy platforms such as Toptal, Fiverr, Upwork, Freelancer, and WorkChest has made it easier than ever for professionals to connect with clients globally. Whether you specialize in project management, voice-over services, graphic design, web development, or digital marketing, freelancing offers endless opportunities to monetize your skills and build a successful career.
Steps to get started as a freelancer:
- Selecting Niche: Freelancers need to choose a skill or niche expertise to offer their services to clients. Popular niches/skill sets for freelancers include mobile app development, website development, and graphic design. video editor, and digital marketer.
- Create Portfolios: To attract clients, freelancers need to create a portfolio of their previous work. A portfolio is the tasks or projects that are completed in the past. They could be actual work done for a client or sample projects. The idea is to showcase a skill set to the buyers who may be looking for a similar service freelancers have done in the past. To upload a portfolio, use platforms such as Behance, and Dribbble. Freelancers are also allowed to upload their portfolio in profiles of their marketplace such as Upwork, Guru, or Workchest.
- Signing up on Freelance Marketplaces: Freelancing platforms such as Upwork, Fiverr, and Freelancer, allow you to connect with potential clients and find freelancing projects. The first step is to create a profile on the website and populate it with a description of services, price per hour, and availability of work. The second step is to upload the portfolio and testimonial video of previously satisfied clients.
- Network/Promote yourself: For freelancers to reach more potential clients, networking with other freelancers, and attending seminars, and events are very important. You can market yourself with custom-designed T-shirts, a business card that lists your phone number, email, and website, and yes — giveaways of your brand to others.
- Customer is KING: Winning a project is one thing, taking care of your client is the real sales. Freelancers need to communicate regularly with their clients, should accelerate to go the extra mile to get the job done within an agreed timeframe, and remember, professionalism is the key to success. A satisfied client not only comes back to you with more work but also refers more clients your way in the future.
You can also offer your services on the biggest Pakistani marketplace workchest.com to target local and international clients.